we make

a brand which is aesthetically beautiful and witty to look at.

  • Makeup brand that makes practical and aesthetic products


  • A body care brand that tells the story of the scent.

Nuegray

Nuegray is a combination of 'nue' which means 'as it is' and 'gray' which means 'harmony' between white and black. We support individual diversity and "being as we are" Nuegray aims to be an essential beauty brand that penetrates your daily life comfortably like light from Nuegray's perspective.

Nuegray launched in April 2022. We are an essential beauty brand that has a strong fan base with our own aesthetic container design, sensual planning that incorporates the concept of the Nuegray brand, and comfortable usage.

We received a lot of love calls from overseas markets less than a year before the launch, and in January 2023, we participated in COSMETICS TOKYO, Japan's largest cosmetics fair. Since then, Nuegray has opened over 130 stores at @COSME Harajuku and Loft, the three largest offline variety stores in Japan. And we plan to expand this number into the second half of the year with the launch of the new product in 2023.

WHITE TOWEL

Now a days, body skin care is considered less important to the cosmetics market and consumers than face skin care. However, WHITE TOWEL believes body skin care products is just as important as the products we put on our faces. WHITE TOWEL wants to be a skin care brand that not only helps skin but also gives customers peace of mind.

Currently, we are working on a project to launch WHITE TOWEL in 2023.